Our Story

MAVerick is not just a clothing line: it is a movement.

MAVerick is about men standing with the women and girls in their lives and lending their voices to ending violence.  A singular action, word, or gesture truly does have the power to change the world - and the change you can make starts right here, right now.

The original MAVerick was a father who taught his sons the critical lesson that paved the way for them to grow up to be MAVericks themselves - “never, ever, ever...hit your mother”. These six words represented the certainty that a hand is never to be laid on a woman - ever.  This seemingly simple life lesson is what the MAVerick brand is based on - the notion that there is no gray area when it comes to gender-based violence. Violence, in any form against any person, is wrong. However, MAVerick’s purpose is to hone in on that statement and focus on engaging men across the world to put an end to gender-based violence against women.

When you buy MAVerick clothing you are letting the world know you are a change-maker. And you are making real, impactful change. Revenue from apparel sales will fund our partner One Spark's Entrepreneurship Program, which provides barrier-free opportunities for women experiencing violence to generate income through self-employment.

Additionally, MAVerick will provide barrier-free employment for women impacted by violence: employment that will allow them to meet their immediate financial needs as they transition to violence-free lives.

For whoever in life matters the most - your wife, daughter, sister, mother, aunt, cousin, friend, co-worker, or for all of the women you do not know, but who need you to be a part of this movement, we welcome you to start now and say, “I am a MAVerick”.