This is not just clothing: it is a movement

MAVerick is about men standing with the women and girls in their lives and lending their voices to ending violence.  It started with a passionate dad wanting to ensure a better world for the women and girls in his life.


The MAVerick Campaign

We need men to speak out against violence against women. Dads, brothers, partners, cousins, uncles, grandpas, co-workers, friends: we need you to say it's not ok. We need you to be a MAVerick.

The MAVerick campaign started with one dad believing that it's time for the violence to end and wearing a white hoodie every Friday as a sign of his commitment to speaking out about violence against women. He did it for his wife and daughters. You can do it for the women and girls in your life, and for women and girls around the world.


Talk about it. The MAVerick apparel line is both a movement for change and a real solution to helping women live in safety and be free of violence.  Use social media to make change happen by posting pics of your MAVerick apparel and sharing great stories of real MAVericks by using the hasthtags #BeAMAVerick and #OneSpark.